I found tremendous value in contributing my work to a non-profit organization. In addition to handling logistics and planning all their events this summer, I helped provide insight and strategies for creating effective social media and email content. It is vital for the Land Trust create a message that resonates, connecting them to the community in order to protect great places. The social media and weekly newsletters I created were crafted with that goal specifically in mind.
A highlight was starting a Steller Stories account for the Teton Land Trust. Our most popular piece of content, a Wildflower Identification Guide, received over 11,000 views! I also forged a connection with renowned travel photographer, Jeff Bartlett and a campaign was created to amplify our message to his large social media following. Partnering with key individuals and influencers is key to spreading the message and work of organizations like the Teton Regional Land Trust.
With this in mind, I applied to the Shining Brighter talent search by Subaru USA in August of 2016. Beating out hundreds of candidates, I was chosen to represent the Teton Regional Land Trust, in a documentary for Subaru about passionate Subaru owners working in land protection. Subaru featured this film on the big screen at their national retailer convention in Dallas in October of 2016. Thousands of folks sat down to watch three Subaru owners that are invested in their local communities and working hard to make a positive impact. It was incredible to expose the Teton Regional Land Trust to such a huge audience.
Below is sample of the work I created for the Land Trust in the summer of 2016.
For more information on the Shining Brighter project with Subaru, please visit this page on my portfolio: https://kapowder.carbonmade.com/projects/6196100
I snapped about 300 pictures and put together this guide on Steller Stories to illustrate our experience. It was a big hit on Steller, receiving over 11,000 views and 285 likes. Creating viral content is key to creating awareness and support around the work of the Land Trust.
Click the link below the image to experience the content.
To view this content please navigate to: http://bit.ly/2awdH6M
This experience demonstrates the power of inspiring people to protect great places. I’m so thankful to Jeff for taking the time to come explore and broadcasting the mission of the Land Trust!
Creating digestible, engaging email content is a challenge I relish tackling.
For the Teton Regional Land Trust, email was one of the best ways to bolster charitable donations and event attendance.
Weekly emails for the Teton Land Trust included upcoming events, updates, and information about projects and conservation easements.