Brand Story: Teeki Activewear

Promotional Brand Story

  • Role Marketing Copywriter
  • For Backcountry.com
  • Date August 2015
  • URL bit.ly/1PBh5K1
In an effort to surface unique and undiscovered brands within the website shopping experience, Backcountry.com began producing Brand Stories in 2015. Brand Stories showcased little known brands and products through a combination of exciting visuals and a backstory about the brand. The deliverable I provided included content crafted for email, a URL landing page, and the Backcountry.com homepage.

One of my favorite examples hails from a promotional collection to introduce our female customers to a brand new, eco-friendly activewear brand called Teeki.

Click the link to see the collection: http://bit.ly/1PBh5K1