Backcountry Journal: Revelstoke
Backcountry.com Journal Emails were a creative concept designed to present gear to our customers within the framework of an outdoor adventure. Journal Emails included a brief story or trip report highlighting 5-7 pieces of gear. A description and review of the gear helped provide customers with context while presenting product in an authentic, exciting way.
For the Revelstoke Journal I selected and obtained all featured products from vendors and coordinated multiple photoshoots. I authored all content for the Backcountry Journal email which was also published as a blog post on the Backcountry.com website. The content and images below are what was included in the Backcountry Journal: Revelstoke.
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· The Journal emails consistently achieved the highest open rate of any email type sent by Backcountry.com to our subscribed customer list.
· Demand sales increased by 79% on average for products featured within a Journal email.