For the Camp Coffee Journal, I selected and obtained all featured products from vendors, coordinated the photoshoot, and was on hand to style the set for the photographer, Re Wikstrom. I helped to co-author the Journal email and corresponding blog post with Backcountry’s Senior Copywriter, Pace Measom. I was also entirely responsible for shooting video and creating the Steller story linked below.
Co-Authored by Lexi Dowdall & Pace Measom
Set Styling and Product Selection by Lexi Dowdall
To view the complete story, click here: http://bit.ly/1SQJkst
· Demand sales increased by 79% on average for products featured within a Journal email.
· Internal searches performed by shoppers on Backcountry.com for the featured products in the Camp Coffee Journal email increased 59% on average within the 30 days following the promotion when compared to the 30 days prior.