In June of 2015, I created a Steller account for Backcountry.com which grew from 0 to 12,600 followers in the 7 months that I managed the account. I was responsible for creating stories and maintaining the account. Steller provided a unique and authentic way to present the outdoor products sold by Backcountry.com in their natural habitat.
The 24 stories I published on Steller consistently achieved inclusion among the Top 20 Stories of the Day within the app. The content averaged over 13,000 views per story, while a handful of stories received over 25,000 page views.
I viewed Steller as an opportunity to present shopable content to demographics and potential customers outside the outdoor industry. By showcasing the huge variety of products stocked by Backcountry, I hoped to inspire others to get outside and escape the mundane. From recipes, to paddleboarding tutorials, trip reports to gear reviews my goal was to produce compelling content for anyone interested in a life lived outside.
Photographs within the Steller stories on the Backcountry account were taken by myself, Re Wikstrom, and Tim Benson.
For the optimal experience, click the link within the captions below to visit the Backcountry.com Steller Stories account.
Visit the Backcountry Steller Account: bit.ly/20Av45L
Visit the Story: http://bit.ly/1PCLxDL
Visit the Story: http://bit.ly/1WpIznV
- Owen Dennehy (Sales Representative, Clear Creek Sales)
- Alex Gobel (Sales Representative, Jammy Pack)
- Rebecca Birnbach (Sales Representative, Brixton)
- Tammy Deranleau (Regional Sales Manager, Garmin)
- Brad Barlage (Sales Representative, Ascension Sales)
- Matt O’Connor (West Coast Sales Manager, Patagonia)